Remember 20th century e-commerce? Perhaps you’d rather forget. The days when people threw money at any e-business idea that sounded vaguely plausible are long gone, but they shouldn’t be forgotten. Some of those famously ill-fated ideas had merit, but the execution let them down.
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“…how pleased I was when I typed ‘Health jobs in New Zealand’ into Google the other day and we came up number one.”
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“The recommendations provided throughout the audit were easy to understand and actionable.”
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Most companies with websites don’t realise their competitors are winning the race - coming up higher in the search engines, getting more traffic, converting more visitors into buyers and generating a better return on their investment.
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Panelists:
Trent Blizzard, Blizzard Internet Marketing
George Newman, Third Millennium Marketing
Stephan Spencer, Internet Concepts
Eric Goldreyer, BedandBreakfast.com
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PAII 2002 (Professional Association of Innkeepers International) — Chicago, IL
Think your website is the best it could be? Step back and take an objective look
at your website and identify its weak points in the areas of branding, usability,
security, legal, search engine findability, design, content, and more. A magazine
columnist, international speaker, and founder of multinational web design firm
Netconcepts will provide insider information on “best practices” in online
marketing from corporate clients like Birds Eye, Gorton’s Seafood, Wella, and
Midwest Express.
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A Wellington-based organisation doesn’t get its website’s traffic statistics from its web vendor until it asks for them. An Auckland company can’t wrestle its website’s source code from its vendor, which subsequently goes under. Another Auckland company is billed over $10,000 for a fairly generic website redesign specification, which contains a costing with a $60,000 margin of error. These sorts of names-withheld horror stories start innocently enough …
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You know your Web site needs an overhaul and you know you don’t want to do the work in-house. It’s time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for
bids. Be sure to also visit my article How to Write a Killer RFP (Request for Proposal) for Hiring An SEO Firm for more information.
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“We found the Netconcepts assessment to be filled with practical value and immediate application. We were impressed with their in-depth understanding of website fundamentals, as well as their bottom-line focus. …It was a powerful study - I would recommend Netconcepts to any retailer looking to improve their online success.”
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American Marketing Association - Madison Chapter — Madison, WI
Through the Internet, your competition is just a click away from the customer. As a business executive, you need to assess whether it’s easier for customers to do business with you - or your competitors - online. The problem is, you may be too close to your site to most objectively analyze it.
You need practical recommendations that can help decrease abandonment rates while boosting traffic, leads, and online sales. By conducting an independent website evaluation, you can gain a fresh perspective and key insights for a competitive online advantage.
Brian will share his insights into what makes a website work. He’ll
explore website strengths, weaknesses, and best practices; touching on categories like usability, security, visibility, content, legal exposures, e-commerce, public relations, and customer service.
Bring your questions and a notepad for a timely and information-rich session.
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HEADQUARTERS
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Phone: (608) 285-6600
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Auckland, New Zealand
Phone: (+64) 9 476-4601
infodesk@netconcepts.com
